The user can highlight products of interest in the network graph. The most strategically connected product in the network is FRONT PORCH PIZZA aimed at Mobile customers within the Cultural market type.

There is not always a strong correlation between a product's strategic importance and how many other products it directly "recommends" or is directly "recommended by.

Other factors, such as which products in the network are being promoted, unit sales, product price, and location in the store or on the shelf can also determine how strategically connected a product is. Just as some people act as a switchboard (i.e., connect people to one another) within a large group of colleagues or friends, products with a higher strategically connected measurement do the same for products on the sales floor or on-line.