Marketing, sales, and operations executives are interested in identifying interactions between products, especially those that help increase sales.

The diagram above maps product interactions in the form of a social network graph based on integrating sales data with product and market segmentation characteristics. Each node represents one product. Products are colored by the target customer group for that product.

The application can also color nodes by product brand group and other customer segmentation characteristics. The nodes can be sized by a number of network centrality metrics. In the example above, nodes representing products that tend to be recommended more often by another ìrecommending" product are larger.